About Ian

About Ian


Ian Cooper (Former Professor) is an international business success and motivational author and speaker. In total he has written 18 books and is published in 13 languages and 58 countries. His last book the ‘Financial Times Guide To Business Development’, was shortlisted for a recent  best management book of the year award.

Ian is particularly recognised as one of the world’s leading specialists in business development and marketing within the legal and professional services sector. He has advised over 900 legal firms and is well known for helping law firms to convert more of their enquiries into profitable business.

Ian has an international reputation as an influential and engaging business and personal development speaker. He is particularly known for his lively, humorous, down to earth, anecdotal style, which he puts to good use as a compelling, entertaining and inspiring  speaker at conferences, ‘in house’ events, seminars, training sessions, masterclasses, and  ’after dinner’ / lunch events etc.

He is a passionate believer in the importance of great ‘customer and client  service’ and has shown many businesses how to use this as a business development tool, to win both new and repeat business and to increase positive word of mouth recommendations. With great service in mind Ian also contributes journalistic features to national, regional and trade media.



“A game changer… a phenomenal understanding of the importance of delivering world class service.” Viv Williams, CEO 360 Legal Group

“Witty, informative and practical…it  shows how anyone can become a ninja at business development”.           Heather Townsend, Author of ‘The Financial Times Guide To Business Networking’

“I challenge anyone to read this book and not find at least one area they can improve”. Craig Holt, Chief Executive, QualitySolicitors

“Packed with jaw-dropping anecdotes.”                                                Len Tingle, BBC Political Editor – Yorkshire

“Inspirational… easy to read… absolute gems on every page.”                              Jonthan Straight, STRAIGHT plc

“A recipe for success for any business regardless of size.”                                  Wendy Atkin-Smith, Managing Director, Viking River Cruises UK Limited

“It is worth getting this book for the 21 common sense business development truths alone” Steve Pipe FCA, author of “The UK’s best accountancy practices” and “Stress proof your business and your life” and former UK Entrepreneur of the Year