About Ian
As the author of the ‘Financial Times Guide To Business Development’, Ian Cooper has an international reputation as an influential and engaging corporate business speaker and writer. He is particularly known for his down to earth, anecdotal style, which is able to inspire, educate and entertain.
He is also the editor of the Financial Times Guide To Business Development blog and the author of several other books on business development, communications, influence and personal development topics published by global publishers in multiple languages and more than 35 countries.
Over a period of almost 30 years he has successfully helped and advised over 800 businesses on their business development and corporate strategy. He is a passionate believer in the importance of great ‘customer and client service’ and has shown many businesses how to use this as a business development tool, to win both new and repeat business and to increase positive word of mouth recommendations.
Ian has also written for many national newspapers and magazines as well as ‘guesting’ on radio and TV. He has spoken at a huge number of both external and in house corporate events, seminars and conferences.
He is also recognised as one of the world’s leading advisors specializing in business development and marketing within the legal and professional services sector.
“A game changer… a phenomenal understanding of the importance of delivering world class service.” Viv Williams, CEO 360 Legal Group
“Witty, informative and practical…it shows how anyone can become a ninja at business development”. Heather Townsend, Author of ‘The Financial Times Guide To Business Networking’
“I challenge anyone to read this book and not find at least one area they can improve”. Craig Holt, Chief Executive, QualitySolicitors
“Packed with jaw-dropping anecdotes.” Len Tingle, BBC Political Editor – Yorkshire
“Inspirational… easy to read… absolute gems on every page.” Jonthan Straight, STRAIGHT plc
“A recipe for success for any business regardless of size.” Wendy Atkin-Smith, Managing Director, Viking River Cruises UK Limited
“It is worth getting this book for the 21 common sense business development truths alone” Steve Pipe FCA, author of “The UK’s best accountancy practices” and “Stress proof your business and your life” and former UK Entrepreneur of the Year